Become the go-to agent in your city and bring in more revenue while working less
Write a real estate marketing plan in 30 days
(without cold-calling, door-knocking, buying expensive leads or working with soul-sucking clients)
Tired of chasing difficult clients and spending all your time in the car?
….and feeling overwhelmed at trying to do everything without the results you want
If you’re looking for a road map to authentic marketing that allows you more control over your time while establishing yourself as an authority in your market….
this is the answer you’ve been looking for.
If you’re ready to hit it out of the park and become a real-estate celeb in your local market, you know, building a very clear and strategic marketing plan is a must.
But not just a plan where you slap together some social media posts and buy leads and pray it’ll work. A real plan that’s authentic to you and your market and that you’ll put in place and actually use to guide you on your day-day work.
Not all that eager to spend the hours you don’t have on building a marketing plan?
Then read on. This will make it easy.
You already know that implementing a successful marketing plan is the key 🗝️ to attracting YOUR PEOPLE, protecting your time and money and scaling 📈 your business to serve more of your favorite clients and reach your monetary 💰 goals.
You’ve probably also heard that 20% of the agents do 80% of the transactions in your market. And that the OLD ways of marketing are less effective than ever. And that the market is much more crowded with agents than ever before.
Here’s what you might NOT know about what it really takes to be the top agent in your city...
Having a strategic marketing plan will:
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Instantly raise your local status and authority in the market.
A market expert gets chosen more often. Become a local household name with these strategies and have the confidence and knowledge to win more listings in your area. Be the name that all the local connectors share when someone says “do you know of a great real estate agent?” -
Generate consistent cash flow and work with your favorite people.
Authentic, consistent, local marketing will attract the type of people you were meant to serve. No more cold calls, door knocking or soul crushing clients in your future. Gone are the days of being everything to everyone. You were meant to stand out - and when you do, you’ll work with clients who are the perfect fit. And they’ll refer their friends to you. This pipeline of clients will grow with you and bring in the cash.. -
Allow you to get paid what you’re worth and generate passive income.
As a local expert you’ll be in demand and get to choose your clients. You’ll never have to consider discounting your rates and you’ll have the power of referring clients who aren’t “your people” to the next best agent, while also generating a passive income stream. Imagine being able to say “some agents negotiate but I don’t unless you want to pay me more…” You’ll have the confidence to get paid what you’re worth. -
Give yourself, your time back.
When you clearly define a strategic marketing plan and start executing it - you stand out and become known as a neighborhood expert in YOUR MARKET. When you identify your “zone of happiness you eliminate travel in your car and can serve more clients within a smaller radius, no more driving an hour to show a house, then back and forth throughout the contract process. Also eliminate feeling overloaded with marketing multiple cities, create content faster when you have ONE area you serve and can generate content just for one city. -
Give you your dignity back.
With a solid plan, you’ll be authentic & genuine without being sales-y and pushy. And still make a boat load of money
A Marketing Plan is a no-brainer, right?
However, the path to actually creating a plan that’s authentic to you and executing it, is anything but easy...
Perhaps in your most determined of moments you actually made a commitment to start your plan.
You’ve written a blog or two, set up all your social media accounts, probably started brainstorming your website and were super excited about all the clients (and commission) in your future.
If you were super committed, maybe you even invested in a logo design or purchased leads.
Where has it gotten you?
If it’s not where you imagined, you need to go back and create a strategic plan that clearly lays out the plan for becoming the top agent in your market.
Wanna make it easy? ?
Hell yes, let’s do this!
(but where the heck do I start)
The TOP 3 reasons most agents are out of business (or just scraping by) two years after getting licensed...
# 1 .
Shiny object syndrome( following the short cuts - and worse - wasting your money)
Creating a plan requires focus and intention, there are so many “shortcuts” paraded in front of us, from cold online leads to companies who set listing appointments for you and make you think that is a marketing plan. Don’t get distracted with the newest trick. A strategic marketing plan is a powerful guide for your business. it is your bull horn to your clients- it is time to stand out, plan your path, create the habits that lead to consistency and in return lead to a pipeline of clients you love.
# 2 .
Overwhelm (trying to do everything but not doing anything really well)
You make your list and it’s 3 pages long and ends with - JUST DO ALL THE THINGS. I see you with your head in your hands, shutting down. When you have a clear plan with dates, checklists and budgets you get laser focused and stay in your lane. This will allow you to show up consistently and build massive trust with your local audience and zero in on the ONE thing you do best.
# 3 .
Superhero mentality (believing they have to be everything to everyone)
The most successful clients zero in on a geographic area they can specialize in, instead of advertising that they’ll take on any client in any city. When you niche down and dedicate your marketing to your specific area, you become the “Mayor of your City” - a true market expert allowing you to create content faster andwin listings because of your local market knowledge.
These are the BIG reasons agents fail to launch a consistent and successful strategy.
Shh...I'm going to let you in on a little secret
20% of the agents out there do 80% of the business.
A few people get a HUGE piece of the pie, while others fizzle out.
That’s because the barriers to entry in the real estate game are low…but the barriers to CONSISTENT EXECUTION and a pipeline of clients are pretty dang high.
But here’s the thing...
You can avoid the 3 top reasons most would-be successful real estate agents fail at consistent marketing… and start bringing in consistently big revenue.
And the truth is it’s not that hard.
I’ve paved the path with an amazing program where you can learn exactly how to build your strategic plan, become your city’s market expert and gain the traction you need for a growing business.
This program has provided me with great confidence to show up on and offline. Paige is a true marketing rockstar with a genuine heart and she is fun! This program certainly empowered me and gave me clarity on how I want to show up in my business. This program has provided me with a comprehensible structure, actionable steps, and lots of courage! Incredible opportunities keep presenting themselves since going through this program. Thank you Paige!
Diana Patterson
www.dianapatterson.withwre.com
"As a brand new agent in a brand new city, this course provided direction and motivation when I felt very unsure and overwhelmed. It also helped me realize I've barely scratched the surface of the all the ways I could be connecting with my audience; I've had the social media tools all along but didn't know how to use them effectively. ."
Aly Zittel,Alyzittel.withwre.com
Introducing
This is a complete step-by-step implementation plan for confidently creating and executing a local marketing plan for your real estate business.
Through the years I’ve learned that one of the most important elements for any business, especially for the real estate business, is knowing exactly how to market yourself within what I call “your zone of happiness.”
Nothing comes close to the power of this model because it’s not really about buying or selling houses. It’s about becoming that one person within your community who any buyer or seller knows they can count on for guidance.
Because in today’s market it’s not just about houses, inspections and contracts.
It’s about being a trusted source of information and assistance to people within your community.
It’s about being someone who knows what your clients need before they need it. And it’s about knowing how to market yourself within that community, so clients come running to you any time an opportunity arises.
That’s why I created:
Master Your Marketing with Paige.
Hi, I’m Paige,
an active Realtor who, within 2 years of being licensed, have become the #1 solo agent in my local market (no teams, just me) producing over $18M (and counting this year) and closing over 30 transactions in my market place. Without cold calling, door knocking, open-housing. My clients call ME, I get as many as 5 new clients a week and I close 20 referrals a year. Plus I get another $50K in referral income each year just because I know the best agents in other markets.Oh, and I was new to my market - I knew two people when I moved to my new city in 2015.
My key to success has been narrowing my focus to the smallest viable market I want to serve, allowing me to leverage my time in my local zone of happiness and making true connections with my community. I’ve mastered ONE area and now I attract all the clients who want to buy or sell near me. I’m so thrilled that I mastered this industry that I want to share it with other agents as well. This isn’t another get rich quick, cold-calling, online lead plan. It’s a solid marketing plan that will help you build a sustainable career and bring you great success
is the only course of its kind that:
- Instantly raises your local celeb status and authority in the marketplace
- Generates consistent cash flow and allows you to work with your favorite people
- Gets you paid what you’re worth and generating passive income
- Helps you get your time back and become more consistent with your marketing and messaging
If you’re finally ready to level up your marketing and become the Go-To Agent in your community while avoiding the overwhelm and burnout, here’s how we’ll get you there….
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Think of this as an implementation plan. You’re provided with comprehensive resources, exercises and practical strategies for you to get from point A to point B hassle-free.
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You’ll also learn how to dominate your online and offline presence on your website, your social media platforms and in your print and event marketing.
Execution is the name of the game. Together we’ll put this plan into action.
The end result will be a highly profitable real estate business that you can scale as large or as small as you want- the choice will be yours. What a great feeling!
Master your Marketing with Paige is the first course of its kind that’s:
✔ built with rapid implementation in mind.
No time wasting here. Action packed templates to get you going for both short and long term profitability.
✔ built to inspire focus.
This course is your permission to stop doing “all the things” and choose the areas you shine in, and double (or triple) down on those areas so you can stand out from the crowd.
✔ a complete step-by-step guide written guides, video tutorials and workbook exercises make sure you finish what you start.
Here’s How it all Breaks Down:
Module 1
Become a Neighborhood Expert
If you do nothing else, this module will set you up for a foundation to build a business where you stand out from the crowd. It will help you get super clear on what you sell and who you sell to. It’s the window to all the content marketing that you’ll produce in the future. You’ll go from stuck without a key to an open vault of marketing ideas. Everything you do will spring from this first foundational module.
Module Highlights:
- Identifying your ideal market- in what city do you want to be considered “The Honorary Mayor?”
- Identifying your ideal client- who are you showing up for every day? You’llwalk through the process of choosing your DREAM client and how to get to the place in your business where you ONLY have to work with them.
- our Go-To Properties- do you rock land deals, luxury or bust, mid-century modern or are you queen of condos? While you can do it all, you can position yourself to sell MORE of what you LOVE.
- Connecting with connectors- become besties with the people in your community who love to talk to friends and neighbors. You’ll get steps to help you develop, authentic, lasting relationships that lead to clients & referrals.
- 5 habits of neighborhood experts- what does the Mayor of the city do? I’ll share with you the consistent habits of true neighborhood experts and how that leads to super-fans who trust you and recommend you to everyone..
Module 2:
Dominating your Online Presence - Your Website
This is your store front. The process for hiring an agent ALWAYS involves your future client googling you first. What shows up when they search your name? Are you posting on social media hoping the rules never change? Girl, now that you’ve zeroed in on your ideal client and ideal city, you need a strong position on-line.
This module is going to walk you through how to create a website that will help you build an email list of clients who love you. An email list is a must - no one can take away an email list from you (not Facebook, Snapchat or Instagram) because it’s alllll yours. Your website will be a place where your clients can get to know you over a “virtual coffee” and choose you before they even pick up the phone to ask “are you taking new clients?”
Module Highlights:
- 5 elements you need for a powerful online presence- a breakdown of what you website should include and WHY. We get specific here so you can immediately implement the content you came up with in Module 1.
- Everything you need to know about utilizing a website from your company, building a website on your own or hiring it out- pros and cons of each option.
- How to create the graphics and copy for your online presence. We talk about how to prepare for creating branded online posts, graphics and offline print advertising so that you present a professional branded look with every piece of content.
- How to hire a developer and manage your website project. Okay, it’s one thing to say yes to hiring out building a website, but how do you manage that project? This final section pulls together all of the elements and how to choose a designer. I include recommendations and how to manage the people and tasks involved so your website project stays on track and on budget!
Module 3
Dominate your Online Presence: Social Media
Here’s where you’ll move all of your raving fans on social platforms and send them back to your newly gorgeous website. You’ll get all of the content ideas you need to show up online as the “go-to agent” in your area.This is the holy grail friends. You’ll be establishing your name in your city and you’ll be intentionally moving them from social media to an engaged email list that you can nurture and support as you guide them from “follower” to client.
Module Highlights:
- Finding your voice- this is a true gift. No more purchased, canned material that you bought from a real-estate marketing company. You’ll introduce “your people” to the real you and attract only the best clients for YOU.
- Platforms & best content practices- not every platform is created equal. You’ll learn how to make sure the time you spend creating and posting online gets seen!
- ALL the content ideas served up for you- No more time wasted trying to come up with a post or falling off the wagon and going dark. I have your back. By this time you’ll have your perfect client and “zone of happiness” all figured out so the content ideas will flow like a stream after a heavy snow melt. Your clients and followers will be able to count on you for valuable content that cements you in their mind as the only agent they should choose.
- Repurposing content- you’ll learn how to maximize the quality content you’re creating to save you time and get maximum exposure. This information was so good that there’s a part 1 and part 2 of how to repurpose your content so it becomes the gift that keeps on giving (you new clients)!.
- All about promoting blogs- Write a blog they said. Then you did and it just “sat there” on the website. Here you’ll get 5 steps to make sure your blog gets seen and leverage that content into new clients and building your email list..
Module 4
Creating your Marketing Plan
Here’s where we roll out the marketing red carpet…with a clear and intentional action plan.No more wasted money or analysis paralysis- this will allow you to be decisive and jump on opportunities when they come your way - and say no to shiny object syndrome. You’ll create an action plan to help you get to where you want to be quickly and efficiently.
Module Highlights:
- Create an action plan- this will help you say YES quickly to the right things and say NO to the ideas that might be great but aren’t part of the big overall plan.
- Create your marketing mix- Decide what areas you’ll focus on online and offline so you can plan your time accordingly and show up consistently
- Core lead strategies- all this marketing needs to lead to, well, LEADS. You’ll get strategies that will help you build your email list of good leads.
Module 5:
Organize Like a Pro
You’re in the home stretch and it all culminates with how you organize your day so you can accomplish your goals. From time management to budgeting, these lessons will take you from reacting to your business to RUNNING your business.
- Setting your day up for success- getting your mindset right, taking care of your body and utilizing your calendar so you can be most available to your clients
- Pro tips for scheduling your content- This lesson is the one you never knew you always needed. Plan those posts, blogs, postcards all in advance and let your marketing flow automatically while you serve your active clients..
Take the Master Your Marketing Course Challenge: Paige’s Promise, Your Course Guarantee.
I’ve got you. This course was written for you. All the coffee dates and questions that came from agents on how to create a deep, unshakable marketing plan are wrapped up in this course, created by me - an active REALTOR who knows what the day to day demands on you look like..
This course will take you from being stressed out over where your next client is coming from to taking control over your messaging and proactively attracting clients to you. In addition you’ll be part of a community of real estate agents who support one another and celebrate your success.
This course will allow you to be decisive and give you a plan to execute AND it will shift your paradigm and how you think about marketing yourself and your business.
It’s going to be work though - you’re not buying leads here or relying on a set-it-and-forget-it-pay-to-play method.
But when you make the commitment to work through the lessons, you’ll have clarity on who you serve. You’ll have immediate action items and long term foundational items that will help you create a strategic plan to execute and build relationships within your community. If you stay consistent you WILL win.
After 30 days, if you put in the work (we want you to show us you- built a website, completed and promoted 12 blogs) but don’t see positive traction in your sphere, email me, [email protected] for a full refund. I’ve got your back.
HERE’S What you’re getting when you enroll today::
Master Your Marketing with Paige full online written and video course: $497 (lifetime access + any course upgrades *future bonuses not included) Weekly live Q&A with Paige for 6 weeks in the Private Facebook Group just for students (lifetime access)
-
Social Media Strategy: $97
Seller & Buyer Transaction Emails : $197 - Control The Cashflow, CPA checklist for managing your money: $297
Total Value: $1,185
When you add it all up it’s a total value of $1,185
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
2 Monthly Payments of
$285
OR
Pay Upfront
1 Payments of
$497
What our most successful agents asked before they invested in this course:
YES, you can binge on this course. I know how busy and unpredictable your workflow can be so the course is delivered in full at the time of purchase so you can dive in and execute when it fits into your schedule.
Absolutely, the collaboration in the Master Your Marketing group on Facebook is what this is all about. I will do a weekly live Q & A for the first 6 weeks every time after the course doors close. You can also email me anytime for support.
After the 6 week period, I will continue to show up in the Facebook community to answer questions and provide tips and tricks in an ever evolving world of marketing.
For a lifetime as long as the course exists. You will have access to every version as it evolves and is upgraded, it will be right there in your library to refer to as your business grows.
The course opens only 3 times a year. I recommend always taking one marketing course per year and getting one real estate designation per year. It’s great for your business and your clients.
This is not a system to purchase leads. This course is built around what value you bring to your community as a person, small business owner and a professional real estate agent.
Nope, we’re going deep and setting the stage for the foundation of your business. We’ll talk social media but prior to that we’ll gain clarity on your authentic brand voice and your online and offline presence. This course will be the springboard to leveraging the marketing system of your choice.
I sure as heck hope not! If you ever feel that way email me and I’ll help you through that feeling. My philosophy is rooted in not having to do ALL THE THINGS. Instead we find clarity in the things we LOVE most and do that ONE THING really well. Igive you the permission to say “no”, my friend.
HERE’S What you’re getting when you enroll today::
Master Your Marketing with Paige full online written and video course: $497 (lifetime access + any course upgrades *future bonuses not included) Weekly live Q&A with Paige for 6 weeks in the Private Facebook Group just for students (lifetime access)
-
Social Media Strategy: $97
Seller & Buyer Transaction Emails : $197 - Control The Cashflow, CPA checklist for managing your money: $297
Total Value: $1,185
When you add it all up it’s a total value of $1,185
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
2 Monthly Payments of
$285
OR
Pay Upfront
1 Payments of
$497
Still undecided?
Master Your Marketing with Paige is perfect for you if:
- You’re newly licensed and just getting started and want to make sure you are doing it right from the start.
- You’re an agent struggling to gain traction and wants to get it right once and for all.
- You understand that you’re a small business and a strong business owner and you’re willing to invest in your business to make it sustainable and healthy for long term growth.
- You’re COACHABLE and you IMPLEMENT the skills you learn.
- You’re tired of purchasing smaller tools and need a large scale plan to implement so you can use the tools and tech you’ve purchased in the past.
- You want to market in an authentic and genuine way without feeling sales-y when you make phone calls or post online.
- You’re already investing time and energy by posting on social and writing amazing blog posts, but you need a clear strategy that ties them all together to see real results.
- You want a community of agents who have your back, can support you and brainstorm new and innovative ideas. Everyone needs a “work-wife” to keep them accountable.
- You feel confident grabbing the access code today and diving into the course action items so you’re one step closer to executing a consistent plan towards higher profits and more joyful clients.
If you said YES to any of these, I can’t wait to meet you inside of Master Your Marketing with Paige.
HERE’S What you’re getting when you enroll today::
Master Your Marketing with Paige full online written and video course: $497 (lifetime access + any course upgrades *future bonuses not included) Weekly live Q&A with Paige for 6 weeks in the Private Facebook Group just for students (lifetime access)
-
Social Media Strategy: $97
Seller & Buyer Transaction Emails : $197 - Control The Cashflow, CPA checklist for managing your money: $297
Total Value: $1,185
When you add it all up it’s a total value of $1,185
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
2 Monthly Payments of
$285
OR
Pay Upfront
1 Payments of
$497
